Ducati Monster 795: Officially unveiled to APAC media

Thailand, 7th February 2012

With a series of activities held in Hua Hin from the 5th to the 7th of February, Ducati proudly presents the new Monster 795 to the Asia Pacific Media.

Starting with the Press Conference, 30 selected media, coming from all the Asia Pacific had the chance to be directly in contact with Mr. Mirko Bordiga, CEO Ducati Asia Pacific, Mr. Pierfrancesco Scalzo, Asia Pacific Sales Director and Mr. Apichat Leenutaphong, GM Ducati Thailand. While the Monster 795 presentation highlighted the unique features of the latest Ducati innovation to sector media, top management’s presence further confirmed the professional focus that Ducati has for the Asian markets.

“Monster has been the Ducati model sold in the highest numbers all over the world” said Mirko Bordiga, “it is an icon and represents an important part of Ducati’s history. The new Monster 795 has been thought and developed specifically for the Asian markets due to the seating position that enables the rider to get both feet on the ground for a footed and confident stance, not to mentioned the big advantage of  an agile and comfortable motorbike to use in the crowded streets all over Asia…”

During the second day, Media had the chance to test the power of perfection and excellent performance of the new Ducati Monster 795, with a total round-trip distance of 165 km en route from Dusit Thani Hotel to Vartika Resovilla Kuiburi along the breathtaking landscape of the Prachuabkhirikhan province.

The Monster family introduces the 795, an exciting addition to the line-up that combines the user-friendliness of the 696 with the sport character of the 796. Delivering 87hp (64 kW), with a dry weight of just 167 kg (368 lb), the stylish new Monster 795 adds the magic of mid-range to the Monster family for our enthusiasts in Asia.

With the Desomodue 796 engine at the heart of the machine, a double sided swingarm and revised   ergonomics,  the  Monster  795  perfectly  balances  lifestyle  performance  with everyday functionality to enhance the original Monster spirit.

Dressed in Ducati red, with a bright red Trellis frame, the Monster 795 can be further personalized with an additional 10 colour scheme from the innovative Monster Art progr am, which features the latest collection “Logomania”.

The Monster 795 opens a new road to the world of Ducati Monster and becomes the “urban icon” of hand-built Italian naked motorcycles.

The participation of historical partner AMG, the professionalism of the Ducati Thailand

Team, marshalls and photographer, brought a special contribution to the success of M795

Asia Pacific Launch.



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